Penticton’s Cannery Brewing has seen such success with it’s new No Jail Pale Ale on tap that they were set to release it in bottles. And that is what this post was supposed to be all about. I was eagerly anticipating trying some of this- until the call came through from the brewery. Apparently, for liability reasons, they are unable to send out a beer labeled “No Jail”. There is the possibility that someone will use the name as a defense against an impaired driving charge. Remember this day, fellow beergeeks, as the day that common sense officially died at the hands of political correctness. Since it is apparent that there is an entire group of people out there that cannot recognize a well thought out tongue-in-cheek ad campaign and must read everything literally, I shall offer up a few insights that may be helpful:
1. Yellowtail wine is NOT actually made with any marsupials- specifically, not one Yellowtail kangaroo goes in to the vat.
2. Baby Canadian champagne is not actually made by, nor does it contain any babies (Canadian or imported). Actually, it’s not even champagne.
3. Dr. Pepper is not a real doctor.
4. Ranch dressing comes from a dressing factory, not a ranch.
I could go on, but what’s the point? Simply look at the picture of the label of the beer that could have been, and realize that what may have been a nice, timely, low-alcohol, craft brew will never make it to market. You will never get a chance to try it because some twit out there might not actually realize that even though it says “no jail”, that doesn’t actually mean that it acts as a “get out of jail free” card. God help us all. Rant over.