No Jail Ale Pale Is…..Jailed?

Penticton’s Cannery Brewing has seen such success with it’s new No Jail Pale Ale on tap that they were set to release it  in bottles.  And that is what this post was supposed to be all about.  I was eagerly anticipating trying some of this- until the call came through from the brewery.  Apparently, for liability reasons, they are unable to send out a beer labeled “No Jail”.   There is the possibility that someone will use the name as a defense against an impaired driving charge.  Remember this day, fellow beergeeks, as the day that common sense officially died at the hands of political correctness.  Since it is apparent that there is an entire group of people out there that cannot recognize a well thought out tongue-in-cheek ad campaign and must read everything literally, I shall offer up a few insights that may be helpful:

1.  Yellowtail wine is NOT actually made with any marsupials- specifically, not one Yellowtail kangaroo goes in to the vat.

2.  Baby Canadian champagne is not actually made by, nor does it contain any babies (Canadian or imported).  Actually, it’s not even champagne.

3.  Dr. Pepper is not a real doctor.

4.  Ranch dressing comes from a dressing factory, not a ranch.

I could go on, but what’s the point?  Simply look at the picture of the label of the beer that could have been, and realize that what may have been a nice, timely, low-alcohol, craft brew will never make it to market.  You will never get a chance to try it because some twit out there might not actually realize that even though it says “no jail”, that doesn’t actually mean that it acts as a “get out of jail free” card.  God help us all.  Rant over.


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10 Responses to No Jail Ale Pale Is…..Jailed?

  1. Kelly David says:


    My apologies on the “No Jail”. I had not tried it myself, but heard many good things about it, especially from those that were enjoying it at the SOEC during Vees hockey games.

    However, to shed a small bit of light onto your day, I have before me bottles of Thwaites Lancaster Bomber and Wainright. Hopefully will be importing these fine crafts into the province shortly.

    Thwaites – Independent Family Brewers since 1807



  2. Nikki Brown says:

    Well said Mr.hamilton I must say that this is definitely up there… as a matter of fact I am pretty sure that I have served some of the very people that have this mentality..too bad in this day and age, people are still proving on a daily basis how assinine they are! Keep up the good work beergeek!

  3. BeerLearner says:

    I guess it takes all kinds eh? “No Jail” as a drinking and driving defence? What next? Trying to ACTUALLY use Get Out of Jail Free Cards? Sheesh, that’s too bad. I like Cannery. They round out the hardworking BC Craft Beer people of this province. Thanks for the article BeerGeek. I look forward to reading more.
    Beer Learner.

  4. Kim Lawton says:

    Thanks for the great and funny story BeerGeek! All of us laughed a lot!
    And thanks Beer Learner for your nice comments about Cannery Brewing! We sure appreciate it!
    Kim (on behalf of the Cannery Brewing team)

  5. Pingback: No Justice for No Jail Pale Ale « Beer in BC

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  9. Paul S says:

    Makes me sick to the pit of my stomach, along with too many other elements of this ridiculously PC society. Heading back to my home country after being WAaay too long in Canada. Ya-Hoooo !!!!!!!!!!!!!!!!!

  10. I couldn’t agree more. “No Jail Pale Ale” rolls off the tongue, is easy to remember. It’s too bad the utter banality of some individuals void of common sense prompted a name change instead of recognizing the name for what it is: A clever catchy marketing idea, and I’m certain, a tasty beer. I will try.

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